Black licorice is a polarizing treat that people tend to either love it avoid it entirely! For years, this unique snack has sparked debate in candy shops, movie theaters, and supermarkets. Let’s explore what sets black licorice apart, and why it inspires such strong reactions.

Black Licorice Taste 

Black licorice has a distinctive taste. For many of our customers, it’s difficult to compare it to any specific food or candy. But when someone compares it to something specific it’s typically Anise, which is a flowering plant that's grown primarily for its seeds, and used for spice and flavoring.

Another herb that is mentioned, but not as often, is Fennel Seeds. Which is a great comparison because Licorice, Anise and Fennel Seeds all have a similar taste profile and it can be hard at times to tell the difference between them.

The taste is often described as earthy and botanical, with a warming sensation that lingers on your palate. With some bitterness beneath the sweetness that adds depth.

An Acquired Taste?

When licorice candy first appeared on the market, black licorice was essentially the only option.  Therefore, earlier generations grew up with it and developed a genuine affection for its distinctive taste. The first bite might seem strange or overwhelming, but repeated exposure can help your palate adjust and appreciate the complexity. Some people who hated it as children find themselves craving it as adults.

We’ve noticed a fun trend when chatting with customers about how they came to love black licorice — it’s all thanks to their grandparents! It’s a sweet tradition passed down from generation to generation, with kids copying their grandparents and growing to enjoy that unique flavor together.

With that said, many people have tried black licorice multiple times throughout their lives and conclude that it’s just not for them. Which is perfectly fine, since we all have different tastes in candy and especially food.

Why Is Its Taste So Polarizing 

When our customers taste the different licorice flavors that we offer, there is certainly a different kind of reaction to black licorice than any of the other flavors we sell. Some people really love its taste, while others wonder how anyone could even like it.

It most likely comes down to its flavor which many people describe as tasting like anise and fennel. Licorice, anise and fennel have similar distinctive flavors, and are found to have a similar makeup. Some people taste receptors are simply more sensitive, making the flavor more overwhelming or unpleasant. It also doesn’t help that American food doesn’t use that many flavors similar to Asine.

Unlike many of the fruity flavors that we have today, such as strawberry or cinnamon, black licorice is an incredibly unique flavor. It has sweet, bitter, herbal, cooling, and earthy notes all at once. Therefore, it can be interesting and exclusive to some, while overwhelming others with its multi-layered taste profile.

Who Typically Enjoys Black Licorice

Black licorice has a pretty dedicated following, while all kinds of people enjoy it. There are certain patterns that emerge among those who love it the most. Older adults tend to be its biggest fans, and a lot of that comes down to nostalgia. It was just a part of growing up when they were younger, a treat that was always around. Many times, it was something their grandma or grandpa also enjoyed.

Black licorice is popular in the United States and in many different parts of Europe. Especially in counties like the Netherlands, Sweden, Norway, Denmark, and England. It’s been a common staple and local confectionery for generations. Many of the countries in Europe also have their own unique variety of flavors.

If you are someone who enjoys its taste, chances are you also enjoy bolder flavors similar to sour candy or strong coffee. It appeals to a more sophisticated palate that loves stronger and more distinctive tones. In the end, it’s sort of a blessing since you won’t have to worry about having to share your candy with that many friends and family.

Are You Ready To Enjoy Some Licorice?

Now that you understand a little bit more about the flavor of black licorice, and its uniqueness. If you are still curious to try some black licorice for yourself, or if you're already a fan of its distinctive flavor. We have a delicious black licorice waiting for you to buy and enjoy. There is no better way to settle the "love it or hate it" debate than by tasting it yourself. And if you are already a fan, you know that it’s always worth having some on hand.